Video Tutorials
Step-by-step video walkthroughs showing how each tool works.
Videos are being recorded and will be added here as they become available. In the meantime, each tool has a written guide: see Getting Started or browse the tool guides.
Getting Started (30 min total)
5 min • Philosophy, modes, and workflow overview
Watch First
3 min • When to use each mode
10 min • End-to-end walkthrough with The Spark
4 min • How to upload briefs, research, and brand guidelines
3 min • Project management and naming conventions
5 min • PPTX and DOCX exports explained
Core Pitch Flow Tools (80 min total)
Watch these in sequence if you're running a full pitch. Each builds on the previous.
14 min • Problem reframing and category conventions
Input: Client brief → Output: Real problem + Category convention
18 min • Audience mapping, Territory View, custom segments
Input: Problem → Output: Audience tension + Segment map
13 min • Competitive positioning and exclusions
Input: Audience + Convention → Output: Position statement + White space
12 min • One-page pitch brief synthesis
Input: Full cascade context → Output: Pitch brief (5 sections)
19 min • Territory generation, Perception Map, Pitch Readiness
Input: Strategic context → Output: Strategic platform + Territory options
Standalone Tools (40 min total)
Use these independently in Free Roam mode for specific tasks.
14 min • Social-first video concepts Lite + Pro
Features: Check Social Ads, Format Selection, Creative Direction, PPTX export
12 min • Category analysis Lite + Pro
Multi-lens competitive intelligence and white space mapping
10 min • Innovation concepts Pro
NPD pitches and concept hypothesis generation
8 min • Project costing Pro
Scope validation and resource planning
Advanced Features (25 min total)
6 min • Understanding Stretch vs Believability
How to choose Sweet Spot vs Recommended territories
5 min • Interpreting scores and fixing red flags
What 73% vs 89% means and how to improve
5 min • Editing, deleting, and adding segments
How to incorporate client research into AI-generated segments
4 min • Adding competitors to visualize audience overlap
Territory View for multi-brand analysis
5 min • Strategic guardrails in The Spark
How to control WHAT concepts say vs HOW they feel
Team & Collaboration (15 min total)
4 min • Settings panel and team management Pro
6 min • Single-driver best practice and save points
3 min • Customizing accent color Pro
2 min • Managing payment and invoices
Recommended Learning Paths
Path 1: New User (Total: 60 min)
- Introduction to Brand Threader (5 min)
- Pitch Mode vs Free Roam (3 min)
- Your First Project (10 min)
- The Definer (14 min)
- The Targeter (18 min)
- Uploading Context Documents (4 min)
- Exporting to PowerPoint and Word (5 min)
After this pathway, you're ready to run a practice pitch in Free Roam mode.
Path 2: Need Social Concepts Fast (Total: 25 min)
- Introduction to Brand Threader (5 min)
- The Spark (14 min)
- Exporting to PowerPoint and Word (5 min)
Skip the full pitch flow. Go straight to The Spark for quick concept generation.
Path 3: Full Pitch Preparation (Total: 100 min)
- Introduction to Brand Threader (5 min)
- Pitch Mode vs Free Roam (3 min)
- Uploading Context Documents (4 min)
- The Definer (14 min)
- The Targeter (18 min)
- The Positioner (13 min)
- The Strategist (12 min)
- The Creative Forge (19 min)
- Territory Perception Map (6 min)
- Pitch Readiness Check (5 min)
Complete training for running full pitch flow. Budget 2 hours, includes practice time.
Path 4: Team Onboarding (Total: 75 min)
- Introduction to Brand Threader (5 min)
- Philosophy & Approach (read documentation, 10 min)
- Your First Project (10 min)
- The Definer (14 min)
- The Targeter (18 min)
- The Spark (14 min)
- Collaborative Workflows (6 min)
- Adding Team Members (4 min) - Pro tier only
Watch together as a team. Pause to discuss how each tool fits your workflow.
Video Library Notes
- Watch at your own pace. Videos are structured so you can pause, try in the app, and resume.
- Use 1.5x speed for reviews. Once you know the basics, speed up to refresh knowledge faster.
- Bookmark key timestamps. Many videos have chapter markers for specific features.
- Combine with case studies. After watching tool videos, read Dove, Oatly, or Nike to see strategic scaffolding in action.
All videos coming soon. Currently available: Introduction, Definer, Targeter, Positioner, Strategist, Forge, Spark. Remaining videos in production.
For written documentation, see Support Hub. For quick answers, try the chatbot in bottom-right corner.