Video Tutorials
Step-by-step video walkthroughs showing how each tool works.
Videos are being recorded and will be added here as they become available. In the meantime, each tool has a written guide: see Getting Started or browse the tool guides.
Getting Started
Philosophy, modes, and workflow overview
Watch First
End-to-end walkthrough with The Spark
How to upload briefs, research, and brand guidelines
Project management and naming conventions
PPTX and DOCX exports explained
Core Pitch Flow Tools
Watch these in sequence if you're running a full pitch. Each builds on the previous.
6:12 • Problem reframing and category conventions Pro
Input: Client brief → Output: Real problem + Category convention
5:27 • Audience mapping, Territory View, custom segments Pro
Input: Problem → Output: Audience tension + Segment map
7:00 • Competitive positioning and exclusions Pro
Input: Audience + Convention → Output: Position statement + White space
4:06 • One-page pitch brief synthesis Pro
Input: Full cascade context → Output: Pitch brief (6 sections)
10:36 • Territory generation, Perception Map, Pitch Readiness Pro
Input: Strategic context → Output: Strategic platform + Territory options
5:03 • The full 5-tool cascade in action Pro
From 94% awareness, 8% consideration to a defensible position and creative platform
Standalone Tools
Use these independently in Free Roam mode for specific tasks.
6:42 • Social-first video concepts Lite + Pro
Features: Check Social Ads, Format Selection, Creative Direction, PPTX export
8:02 • Category analysis Lite + Pro
Multi-lens competitive intelligence and white space mapping
5:35 • Reverse-engineer any strategy Lite + Pro
Deconstruct competitor or historical campaigns to expose the strategic scaffolding
6:49 • Strategic territories standalone Lite + Pro
Territory generation and organising thought without the full cascade
5:51 • Innovation concepts Pro
Three strategic concepts from one territory. Confidence, assumptions, and consumer test copy.
6:45 • Four Lite tools on a real brief Lite + Pro
Competitive analysis, creative platform, social concepts, strategy decode.
Team & Collaboration
Settings panel and team management Pro
Single-driver best practice and save points
Customizing accent color Pro
Managing payment and invoices
Recommended Learning Paths
Path 1: New User
- Introduction to Brand Threader
- Pitch Mode vs Free Roam
- Your First Project
- The Definer
- The Targeter
- Uploading Context Documents
- Exporting to PowerPoint and Word
After this pathway, you're ready to run a practice pitch in Free Roam mode.
Path 2: Need Social Concepts Fast
- Introduction to Brand Threader
- The Spark
- Exporting to PowerPoint and Word
Skip the full pitch flow. Go straight to The Spark for quick concept generation.
Path 3: Full Pitch Preparation
- Introduction to Brand Threader
- Pitch Mode vs Free Roam
- Uploading Context Documents
- The Definer
- The Targeter
- The Positioner
- The Strategist
- The Creative Forge
- Territory Perception Map
- Pitch Readiness Check
Complete training for running full pitch flow. Budget an hour, includes practice time.
Available now: All five cascade tool walkthroughs, the Nokia Case Study, the Nike Pegasus Case Study, and standalone walkthroughs for The Spark, The Competitor, The Decoder, and The Creative Forge (Lite). The Prototyper walkthrough is now available. Getting Started and Team videos planned.
For written documentation, see Support Hub. For quick answers, try the chatbot in bottom-right corner.