The Pitch Flow Pro
Five connected tools that guide you from brief to creative platform. Each answers one question and produces one artefact.
Why a Flow?
A good pitch is coherent. The Pitch Flow carries decisions forward so the story doesn't drift. By the end, you have your Golden Thread: the single strategic line connecting problem to platform.
Lite users: The Pitch Flow is a Pro feature. You can access The Forge, The Spark, and The Competitor as standalone tools.
The 5 Steps
| # | Tool | What You Decide | Output |
|---|---|---|---|
| 1 | The Definer | What's the real problem? | Problem Reframe + Category Convention |
| 2 | The Targeter | Who feels this most acutely? | Audience Tension + Segment Selection |
| 3 | The Positioner | What's our right to win? | Position Statement + Exclusions |
| 4 | The Strategist | What's our direction? | One-Page Pitch Brief |
| 5 | The Forge | What's the organising thought? | Strategic Platform + Creative Territory |
What 'Done' Looks Like
Each step has a forced output marked with a Golden Thread indicator. If it's not specific enough to defend in a pitch room, it's not done.
"Five artefacts. Five slides. Everything else is appendix."
Pitch Mode vs Free Roam
| Pitch Mode | Free Roam |
|---|---|
| Lock one brand, build one coherent pitch | Each tool works independently |
| Context cascades automatically | Test different audiences or territories |
| Golden Thread visualisation active | Explore before committing |