Support
Short guides to help your team get pitch-ready outputs fast.
What's New
v1.2.1 (January 2026):
- PowerPoint Export: The Spark and Creative Forge now export directly to PPTX with professional slide layouts
- Enhanced DOCX Exports: All tools now have beautifully formatted Word document exports
- Improved Settings UI: New tabbed interface for Account, Billing, Branding, and Team management
- Team Management: Easier to add and remove workspace members in the Settings panel
- Clean Export Design: All PPTX and DOCX exports use professional white backgrounds for maximum readability
Run your first project in under an hour.
The 5-step cascade explained. Pro
Use any tool independently, anytime.
Your strategic throughline, made visible.
Know how grounded your outputs are.
Add colleagues to your workspace. Pro
Common issues and how to fix them.
Access, authentication, and account settings.
Pricing, invoices, and managing your plan.
Get your outputs into presentations.
How we protect your data.
What to trust, what to verify.
Browser support, file limits, known issues.
Tool Deep Dives
How each tool works and the thinking behind it.
Problem reframing and category conventions. Pro
Audience mapping through decision lenses. Pro
Competitive positioning through trade-offs. Pro
The one-page pitch brief. Pro
Strategic platforms and creative territories.
Social-first video concept generation.
Competitive intelligence through multi-lens analysis.
Concept hypothesis generation. Pro
Scope-to-budget validation. Pro
Case Studies
Iconic campaigns analysed through the Threader lens. See how the golden thread connects problem to platform.
Think Different
Just Do It
Campaign for Real Beauty
Good Things Come To Those Who Wait
Think Small
You're Not You When You're Hungry
Christmas Campaigns
Wow No Cow
The Man Your Man Could Smell Like
#LikeAGirl
Gorilla
Share a Coke
Face / #Lookup
Every Little Helps
Compare the Meerkat
Shot on iPhone